Podsanity

Question from a self-proclaimed representative of the federal government at a PPME session on corporate podcasting and videocasting; (paraphrasing) how do you know who your podcasts are reaching and who they aren’t? The context was Q&A with a panel that included innovators from Intel and SAP that have lead the charge for podcasting by their respective corporations, and Robert Scoble, John Furrier and Jennifer Jones of Podtech.net. So the question is, ‘Is the federal government worrying about how effectively Intel, SAP and other public companies are getting their podcasts out in a fair disclosure sense. Would they actually take steps to monitor who’s consuming podcasts from corporate sources? Obviously the companies have an obligation under Reg FD to insure that information material to investors is distributed effective to all investors…which would not be accomplished today by podcasts or blogs alone. Companies need to police it, but the question itself is troubling wrt podcast consumers and privacy if the SEC felt the need to step in and monitor…hopefully just a stray thought…..