Podsanity


Apple introduces iPod with WiFi and Touchscreen
September 5, 2007, 1:31 pm
Filed under: Apple, iPhone, ipod, Microsoft, mp3 player, Nano, Sandisk, Sansa, zune

In the constant battle to keep the iPod ahead of the mp3 player clones, Apple today introduced new models of its iPod and Nano, incorporating new technologies such as WiFi access (much like Sandisk’s Sansa Connect and Microsoft’s Zune) and a touch screen based upon the same technology employed in the iPhone. Having the coolest new technology incorporated into the iPod is essential to Apple’s product strategy, even its corporate aura. With Microsoft working on its second generation Zune player, and countless competitors cranking out cheap mp3-playing glorified storage devices in a variety of innovative packages and economic ranges, Apple no longer has an advantage in distribution or for that matter innovation. Apple hasn’t become the safe, boring alternative yet, and that means that the iPod brand is not yet in decline,… today’s announcement doesn’t restore it lost technological lead, but it does maintain the spectacular marketing lead that Steve Jobs has built.

Read more at Bloomberg

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