Podsanity


YouTube for Corporate Marketing
November 9, 2006, 2:37 pm
Filed under: Marketing, media, podcasting, Podcasts, PR, Videocasts

Now the world is YouTube crazy, and there is nothing that YouTube can’t do for you, but does it really make sense as a corporate marketing platform? They’ve got lots of eyeballs, but there’s lots of chaos too. A recent search for a viral marketing piece on YouTube turned up half a dozen renditions of the video…great for increasing exposure on the site, but half the copies were of poor quality, and the ratings and stats for each instance were all over the map…. These are problems that can be solved with good search and management software, which YouTube will no doubt launch someday soon… Big Brother will help see to that. However, the problem that can’t be solved is the lack of control; control of the setting, control of the neighborhood you’re in, control of the look and feel of your piece as determined by the player or players utilized, control of the inevitable hostile entity. Social media doesn’t have to mean a surrender of how organizations interact with their constituents, it means the constituents are part of the conversation.