Podsanity


Podcast of the Week, May 24th
May 24, 2007, 8:02 am
Filed under: Alternative, Indie Music, Internet, Music, Podcast of the Week, podcasting, Podcasts

One of my favorite podcasts, and now really a fantastic franchise; Insomnia Radio has the best indie music delivered in a series of geographically focused episodes. Originally focused on major metropolitan areas in the US, Insomnia Radio has gone global with episodes from around the world.

This is a great introduction to the indie music scene in major (and minor) centers of creativity. Check out the latest episodes here: Insomnia Radio at Podcast.com
Insomnia Radio



Podcast.com and Motorola
May 16, 2007, 8:53 am
Filed under: cellular, media, mobile, Motorola, podcasting, Podcasts, Symbian, Technology and Gadgets

Big news this week at Podcast.com!
Yesterday Podcast.com and Motorola announced that they are partnering to bring podcasts to high end Motorola phones including the new Motorola MotoRizr Z8, Motorola’s first new Symbian phone with incredible video and audio capabilities.
Motorola LogoPodcast.com Logo

The announcements are here: Motorola’s Press Release on the Z8 and Media partners including Podcast.com

and here: Podcast.com’s Press Release
The MotoRizr Z8 “Media Monster”



Happy Zune Day
November 14, 2006, 10:42 am
Filed under: ipod, media, Music, podcasting, Portable media, zune

On the plus side, competition is healthy for any industry. On the minus side, I’m not sure I want to be within 30 feet of the people I am sharing music with.

“Welcome to the Social! Get nice and friendly, ’cause you’re going to have to stand around real close to share anything. Oh and don’t talk to those other wifi devices all around you…they’re scary”

“Oh and a dollar of your money is going to Universal for music you may not listen to because you might be a lying, thieving pirate, but hey… Welcome to the Social!”



YouTube for Corporate Marketing
November 9, 2006, 2:37 pm
Filed under: Marketing, media, podcasting, Podcasts, PR, Videocasts

Now the world is YouTube crazy, and there is nothing that YouTube can’t do for you, but does it really make sense as a corporate marketing platform? They’ve got lots of eyeballs, but there’s lots of chaos too. A recent search for a viral marketing piece on YouTube turned up half a dozen renditions of the video…great for increasing exposure on the site, but half the copies were of poor quality, and the ratings and stats for each instance were all over the map…. These are problems that can be solved with good search and management software, which YouTube will no doubt launch someday soon… Big Brother will help see to that. However, the problem that can’t be solved is the lack of control; control of the setting, control of the neighborhood you’re in, control of the look and feel of your piece as determined by the player or players utilized, control of the inevitable hostile entity. Social media doesn’t have to mean a surrender of how organizations interact with their constituents, it means the constituents are part of the conversation.



“Odeo-deo” — Morris Day and the Time
October 27, 2006, 1:39 pm
Filed under: Odeo, podcasting, Podcasts, venture capital

So Evan Williams bought Odeo back from the investors, reputedly for 50 cents on the dollar. He suggests on his blog that this was because ” I just wanted to create a company that would be as much fun and as fulfilling as possible. Fun in work to me means a lot of freedom, and ton of creativity, working with people I respect and like, and pursuing ideas that are just crazy enough to work.” He goes on to say, “I don’t want to have to worry about getting buy-in from executives or a board, raising money, worrying about investor’s perceptions, or cashing out.”

Nice spin. If this is really about taking the long view, why is Ev worried about the mistakes “which hindered that quick success”?

If you have an good idea, and a good business model, success is a function of execution. If your idea isn’t all it’s cracked up to be, or, as in the case of Odeo , your company “hasn’t yet settled on a business model” (gigaom.com), it doesn’t matter who your investors are. If you’ve got a good idea, and a good business model, being held accountable for execution is the best thing that can happen to you.

Don’t get me wrong, I think Ev is right in his hypothesis that every social media service has a life cycle and the continued success of a company will depend on an evolution of the services offered, but you have to finish what you start in order for any of the services to be successful.

Walking away from an idea because you don’t instantly dominate a market and get acquired by Google, doesn’t sound like freedom to me. It sounds like corporate ADD.



IR/PR Professionals and new media
October 13, 2006, 1:28 pm
Filed under: media, podcasting, Podcasts, TV, Videocasts

Had the opportunity to join a panel moderated by Dana Gardner of Interarbor Solutions on the topic of RSS, and new media for an audience comprised primarily of PR and IR professionals. It is still surprising how much disparity there is between the PR professionals who have embraced new media and the laggards. Sure, I get the cultural issues of a profession that is built around language and people skills colliding with technology. And, yes, I understand that there is resistance in some circles to adopt technologies that seem to hand control of information flow over to the consumer,….but your not going to stop the transition. The traditional media outlets are losing viewers or subscribers at alarming rates, and consumers are becoming more technically savvy by the day. The technology is also becoming more approachable by the day, so blogs, RSS feeds and news readers are becoming more mainstream tools instead of serious information consumers….

Do communications professionals still need to use other vehicles to reach less tech savvy audiences? Of course, absolutely, but when 31% of the internet connected audience is using RSS, there’s an enormous opportunity missed if you can’t master the technology to get your message out through this new information channel. When every iPod toting business woman, can listen to their news and entertainment in a podcast or portable movie, you have just lost a meaningful vehicle if you can’t get on board.

One audience member commented “…but my audience wants to read a couple of paragraphs in a press release…” (rather than get their information through a podcast). If you’re sure that’s the only way that your audience wants to get its information, stay the course….

Many, many communications professionals have continued to evolve and have become new media mavens, but the disparity from earliest adopted to stubbornest luddite is remarkable.



Eight Steps to Producing a Corporate Podcast by Scott Sigler
September 30, 2006, 6:49 pm
Filed under: podcasting, Podcasts, Videocasts

From his presentation to the PPME Saturday September 30th:

Audience analysis
Agenda call/meeeting
Pre-interviews
Scripting
Recording
Editing
Posting/indexing/syndicating
Audience Analysis