Podsanity


YouTube for Corporate Marketing
November 9, 2006, 2:37 pm
Filed under: Marketing, media, podcasting, Podcasts, PR, Videocasts

Now the world is YouTube crazy, and there is nothing that YouTube can’t do for you, but does it really make sense as a corporate marketing platform? They’ve got lots of eyeballs, but there’s lots of chaos too. A recent search for a viral marketing piece on YouTube turned up half a dozen renditions of the video…great for increasing exposure on the site, but half the copies were of poor quality, and the ratings and stats for each instance were all over the map…. These are problems that can be solved with good search and management software, which YouTube will no doubt launch someday soon… Big Brother will help see to that. However, the problem that can’t be solved is the lack of control; control of the setting, control of the neighborhood you’re in, control of the look and feel of your piece as determined by the player or players utilized, control of the inevitable hostile entity. Social media doesn’t have to mean a surrender of how organizations interact with their constituents, it means the constituents are part of the conversation.

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IR/PR Professionals and new media
October 13, 2006, 1:28 pm
Filed under: media, podcasting, Podcasts, TV, Videocasts

Had the opportunity to join a panel moderated by Dana Gardner of Interarbor Solutions on the topic of RSS, and new media for an audience comprised primarily of PR and IR professionals. It is still surprising how much disparity there is between the PR professionals who have embraced new media and the laggards. Sure, I get the cultural issues of a profession that is built around language and people skills colliding with technology. And, yes, I understand that there is resistance in some circles to adopt technologies that seem to hand control of information flow over to the consumer,….but your not going to stop the transition. The traditional media outlets are losing viewers or subscribers at alarming rates, and consumers are becoming more technically savvy by the day. The technology is also becoming more approachable by the day, so blogs, RSS feeds and news readers are becoming more mainstream tools instead of serious information consumers….

Do communications professionals still need to use other vehicles to reach less tech savvy audiences? Of course, absolutely, but when 31% of the internet connected audience is using RSS, there’s an enormous opportunity missed if you can’t master the technology to get your message out through this new information channel. When every iPod toting business woman, can listen to their news and entertainment in a podcast or portable movie, you have just lost a meaningful vehicle if you can’t get on board.

One audience member commented “…but my audience wants to read a couple of paragraphs in a press release…” (rather than get their information through a podcast). If you’re sure that’s the only way that your audience wants to get its information, stay the course….

Many, many communications professionals have continued to evolve and have become new media mavens, but the disparity from earliest adopted to stubbornest luddite is remarkable.



Eight Steps to Producing a Corporate Podcast by Scott Sigler
September 30, 2006, 6:49 pm
Filed under: podcasting, Podcasts, Videocasts

From his presentation to the PPME Saturday September 30th:

Audience analysis
Agenda call/meeeting
Pre-interviews
Scripting
Recording
Editing
Posting/indexing/syndicating
Audience Analysis



Podcast and Portable Media Expo – People
September 29, 2006, 3:11 pm
Filed under: media, podcasting, Podcasts, Portable media, trade shows, Videocasts

The first thing that strikes you about PPME is the diversity of the communities that podcasting and portable media attracts. These communities may get blurred more and more as podcasting matures, but at this stage in the life of the media there are audio geeks, lifestyle content producers, alt-lifestyle proponents, traditional media industry converts, web technologists, social media observers, marketing/advertising types, trade show pros, etc., etc.